Hoax or true: SM building on fire

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Unconfirmed reports allegedly from weibo.com say that SM Entertainment’s building in Korea caught fire around 11am.  

At twitter, the latest tweets are that the story is NOT true and  certain twitter posts have been removed.

One of the tweets going round is:

The news about SM caught on fire is not true. Please do not trust news coming from weibo.com and facebook.Nothing happened to SM cr imwhywhy

But, of course, people are hearing this rumor at different times around the world and are just trying to figure out what happened… if anything.

There was a post at asianfanfics about this issue (screenshot below):
smfireAsianFanatics8-23-2011:
(click for larger view)

Apparently, this is the first time “news” spread about an SM fire.  So we’ll wait for official confirmation before believing it.

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