JYJ, the new advertising spokesmen for M-Limited, appeared at a launching show to kick off their collaboration with the outdoors brand.
As you can see from the photos below, M-Limited is a brand focused on outdoors and sporting products.
The announcement that JYJ was selected as the advertisement models came earlier this month.
The director for the brand, Park Yong Hak, says the company specifically chose JYJ because of their massive appeal among people in their 20s and 30s.
“Considering the great rise in interest in outdoor life among the young generation recently, we’ve decided to make M Limited an exclusive brand. We selected JYJ, who is receiving an enormous amount of love from an entire generation of 20- to 30-year-olds through its music and style, as the model,” Park said, according to translated reports.
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Here’s some pics from the launching event: