KBS trying to re-brand JYJ success as `kpop` success

 

jyj f you kbs
Screw you, KBS, for trying to white wash the fact that JYJ, as independent artists, were the first Korean group ever to perform solo for thousands of South Americans.

The power that drew thousands of people in Chile and Peru (most of whom can’t speak Hangul (Korean)) was JYJ’s talent. It was NOT due to a glossed-over, non specific love of “kpop” or a marketing slogan like “hallyu wave”.

In their reporting, KBS repeatedly referred to JYJ’s concert as a “kpop” concert, referred to JYJ as a “kpop” group, and referred to their fan’s love as a “love for kpop”.  Fans who watched the report say KBS mentioned “kpop” over 25 times, while only mentioning “JYJ” twice, as if the artist didn’t matter.

KBS is trying to convince the Korean public, in many people’s opinion, that JYJ was not successful because they are uniquely talented, but only because of the hallyu wave marketing campaign.

KBS trying to re-brand JYJ success as `kpop` success

 

jyj f you kbs
Screw you, KBS, for trying to white wash the fact that JYJ, as independent artists, were the first Korean group ever to perform solo for thousands of South Americans.

The power that drew thousands of people in Chile and Peru (most of whom can’t speak Hangul (Korean)) was JYJ’s talent. It was NOT due to a glossed-over, non specific love of “kpop” or a marketing slogan like “hallyu wave”.

In their reporting, KBS repeatedly referred to JYJ’s concert as a “kpop” concert, referred to JYJ as a “kpop” group, and referred to their fan’s love as a “love for kpop”.  Fans who watched the report say KBS mentioned “kpop” over 25 times, while only mentioning “JYJ” twice, as if the artist didn’t matter.

KBS is trying to convince the Korean public, in many people’s opinion, that JYJ was not successful because they are uniquely talented, but only because of the hallyu wave marketing campaign.