U.S. visa application is denied, yet the concert showcases progress normally despite difficult challenges, JYJ chose to keep his promise to share a stage with the fans .
On the past 12th in the morning, group JYJ (Jaejoong, Yoochun, Junsu) got their US performing Visa (P1) denied, hence the normal progress of their showcase wasn’t able to continue. Regarding this matter, many entertainment industry officials threw concern gaze as it would be a burden for the group to step in United States known as world’s largest music market without performing visa.
However, they chose to continue going on stage to keep promise to fans and proceed a drastic transition from a commercial (paid) showcase to free performances showcase. ‘Turns the crisis into oportunity’ was the decision made.
Having a free showcase means expectations didn’t work out as planned and they even wanted to give up during times of crisis. “Yet we considered it as a process of a successful American debut,” stating a resolute decision.
JYJ members reassured the fans, “It does not matter whether the performances is free or paid, what matters is to deliver an unforgettable stage to the fans” the members put the promise, “We will pour all of our passion to the world in the worldwide showcase we prepared for the United States”
Regardless these twists and turns they had to face, the first showcase held at Hammerstein at Manhattan, New York in the evening of the 12th was filled with an explosion of interest from the local fans led the showcase to conduct succesfully. The auditorium which can accommodate a total of 3,000 fans was packed with fans that cheered ‘wonderful JYJ’ to the live performance of Jaejoong, Yoochun and Junsu.
Starting at 6 am local fans from all over regions already flocked in the eastern United States, resulting on the excess of capacity of more than 7,000 people just before the show, caused them to paralyze the traffic for a while. Seeing from this spectacular incident, it’s easy to measure the extent of popularity of the members in United States.
Following the showcase in New York, on the 14th they headed to Las Vegas where the second showcase was held at Planet Hollywood hotel which also received passionate atmosphere. The auditorium was packed with more than 7,000 fans and prior to the showcase they gathered around the hotel area cried for ‘JYJ’. Las Vegas main street was filled with battle of cheering and cries of fans from across the United States.
Especially for this evening concert, eventhough there were a lot of Korean fans live in United States who attended, yet nearly half of the seats were occupied by foreigners, proving that the worldwide showcase indeed met its target.
After performing, JYJ said their impression “We ever stood on stages, that’s true, but now we come to an attempt to create truly genuine stage of ourselves. Many fans from Asia and United States stood up cheering for us, thus we will create music that expresses our happiness (to them) and sing with our heart.”
This craze for JYJ is also showed in the great interests of United States’ based magazines and local media, who are optimistic about the success of their debut. They wisely turned the worst situation of the visa denial to an assesment into the U.S. music market, paving the way for a successful expansion that will follow. The fans are specially impressed by how JYJ overcame such a moment of crisis with such ‘positive force’.
With New York and Las Vegas performances had been completed, JYJ will hold their final showcase in the coming 19th in Los Angeles, United States. The group’s crisis management skill is getting more compelling right now to face unexpected challenges as blessing in disguise and switch the crisis magically to opportunities.