AVEX (Japan) certainly isn’t letting any grass grown under TVXQ’s (Tohoshinki /DBSK) feet, unlike their parent company SM Entertainment (Korea).
Despite being in a dispute with SM for improved contract terms, Tohoshinki is hot, hot, hot in Japan.
You can hear what seems to be a new Tohoshinki song playing in the background of the Menard ad featured below:
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As a matter of fact, they just played Tokyo Dome a few weeks ago in front of tens of thousands of their Japanese fans; Yoochun and Jaejoong’s song Colors has been chosen as the Hello Kitty Anniversary theme; they appeared in the commercial in Japan for OronaminC; and their new song has been chosen for a major cosmetics ad.
They also hold the record for the most #1 hits by a non-Japanese artist on Japan’s coveted Oricon chart.
In addition, they are making the Japanese market more open to Korean artists. Because of their talent, the Japanese public now have a larger appetite for non-Japanese groups and solo artists.
Meanwhile, the fans are showing their support for TVXQ by purchasing their merchandise in Japan (AVEX) instead of in Korea (SM) while the “battle” continues.
Source Mat:
https://www.dongbanger.com/latest/jaechun-s-colors-to-be-hello-kitty-theme-song.html
https://www.dongbanger.com/latest/new-tohoshinki-commercial.html