Exclusive: US Artist and Repertoire Executive/Producer ‘Niddy’ talks about signing the first African-American K-Pop artist and opens up about working with JYJ.
When you talk to K-Pop fans in the US, their biggest complaint is usually centered around the lack of attention the genre gets in the mainstream music scene and how the aforementioned oversight has become a detrimental obstacle for the path of wide-scale K-Pop tours in the US. While K-Pop is slowly starting to get a major foothold in the country’s market, many labels and producers have yet had the chance to fall in love with the genre.